Auteur : Google India, Htcampus
Date de l'info : 3 décembre 2014
In India, advertising has traditionally been print and television driven, but we are witnessing a fast shift towards digital because of the immense optimising and targeting options digital offers. More and more Indian marketers are demonstrating the business impact and value of digital as a strategy to engage customers today. The digital footprint of consumers in the country is increasing, making it extremely important for marketers in India to utilise digital to their benefit and enter the next phase of digital advancement.
In a first-of-its-kind symposium brought together by HTCampus & Google India, the Digiwise Summit 2014 addressed just that. Organised at the Taj Palace, New Delhi, on December 1, with the theme ‘Digital Marketing for the Education Sector’, the event was attended by top educationists from all over the country.
The Summit focussed on how education institutes could reach digitally-savvy audiences, build deep customer relationships, and create new markets, products and business models. Case studies illustrated the best practices across B2B and B2C sectors. The Summit had an impressive line-up of speakers, who talked about various aspects of digital marketing followed by a panel discussion and an open house session.
Google India’s MD, Rajan Anandan, opened the Summit with a talk on ‘Digital Transformation for the Education Sector’, emphasising that the growth of internet users in India has been phenomenal, and is keeping people connected all the time. He said that digital marketing should be integrated in advertising strategies in a big way by education institutions to create brand awareness and boost lead generation. He also pointed out that decision making is happening online and that students are influenced by online information for college/course selection.
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